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B2B Marketing Manager

  • Location:

    Birmingham, West Midlands

  • Sector:

    Marketing

  • Job type:

    Temporary

  • Salary:

    Up to £19.81 per hour

  • Contact:

    Grace

  • Contact email:

    [email protected]

  • Job ref:

    HN0051_1651852094

  • Published:

    14 days ago

  • Expiry date:

    17/06/2022

  • Startdate:

    ASAP

Job Description

We are recruiting for a B2B Marketing Manager on a temporary basis for a Client within the Education Sector based in Birmingham City Centre.

This is initially a 3-4 month contract with the potential to be made permanent.

Hours: Monday - Friday 9am-5pm.
Location: Birmingham (Hybrid working option: Max 3 days in the office)
Pay: £19.81 per hour

THE JOB PURPOSE

Raise the University's regional, national and international STEAM profile and the evidence base to support this; securing media interest, driving engagement with businesses, innovators, thought leaders, academics and partners, and delivering marketing activities that support commercial opportunities and research projects.

MAIN RESPONSIBILITIES

  • Create, deploy and measure the success and ROI of the annual STEAMhouse marketing plan to support the commercial requirements of the STEAMhouse strategy.
  • Managing Stakeholder Relationships.
  • Project Management.
  • Lead the planning, delivery and measurement of all Projects.
  • Development of marketing and communication activities and content around University expertise which may include support for events, projects and programmes.
  • Plan, deliver and measure, social media activities with the application of targeted social media tools that support industry engagement and growth with external communities.

PERSON SPECIFICATION

  • Degree level qualification in Marketing, Business or related subject, or demonstrable
    professional experience equivalent, is essential.
  • Postgraduate or professional qualification in Marketing, Digital or related subject is desirable
  • Experience of working in a B2B marketing team, preferably in a commercial business or organisation, is essential.
  • Experience of creating marketing plans to support strategic and commercial outcomes, is essential.
  • Experience of developing, delivering and measuring integrated end to end campaigns and marketing activities that generate enquiries and sales leads, and deliver a strong ROI, which could include, but are not limited to: search, email, display, social media, print, PR and comms, content distribution, marketing automation, is essential
  • Experience of working alongside Sales Teams to align activities in order to achieve commercially driven targets, is desirable.
  • Experience of ongoing web development activities and tests to increase visits and conversion, is essential.
  • Experience of managing and growing digital and online communities, is essential.
  • Experience of developing content plans and managing content generation activities including, creating, curating and deploying content such as copy, imagery, video, infographics across a range of targeted channels and platforms, is essential.
  • Experience and knowledge of managing Social Media channels and developing plans, content and activity that maximises engagement amongst key communities and thought-leaders, is desirable.
  • Experience of creating marketing activity briefs and working with colleagues and/or agencies to manage the timely delivery of activities, with a proven track record of target achievement and strong ROI, is essential.
  • Experience of managing and delivering high profile events and projects and delivering supporting marketing campaigns and collateral, is desirable.
  • Excellent Brand Development and Brand Management skills.
  • Excellent project management skills.
  • Evidence of working with others to develop innovative ideas.
  • Experience of partnership development and working.
  • Excellent interpersonal, communication and client liaison skills.
  • Ability to manage multitask portfolios.
  • High standard of written English and copy writing skills.
  • Able to network and build relationships internally and externally.
  • Attention to detail, completer-finisher.
  • Ability to prioritise and work to tight timescales.
  • Excellent business, IT, presentation and administration skills.
  • Willingness and ability to acquire additional role focused qualifications if required.

***PLEASE ONLY APPLY IF YOU MATCH THE PERSON SPECIFICATION ABOVE ***

PACKAGE AND BENEFITS

  • Initial 3-5 month temporary contract through Brook Street
  • £19.81 per hour
  • 20 days holiday + 8 Bank holidays (pro rata)
  • Pension
  • Hybrid working Option

DOES THIS SOUND LIKE YOU?

Please send your CV and call Grace on 0121 643 6954/0121 480 8209.

***If you have not received a response within 48 hours, unfortunately your CV has not been selected on this occasion***

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