My Client is the world's leading B2B2C specialist and expert in the creation and delivery of unique solutions that combine service, insurance and technology to provide worldwide protection and care. They specialise in assistance, international health & life, automotive and travel insurance. Their solutions are available to their business partners, and in some cases, are integrated into their own customer offers. They are also available via direct channels under my Clients' brand.
Main Purpose of the Role
To write copy for all channels of communication that helps to inform and educate customers, leading to higher engagement and return visitors to our website. As well for B partners in a B2B context, with the main focus on extended car warranty products for motor manufacturers.
Monday to Friday: 09:00 to 17:00 (35 hours per week). However, due to the nature of this role hours may vary in line with business needs.
" Translating internal briefs into compelling copy/ content
" Work with colleagues to ensure all copy & content is on-brand & TOV for B partner clients and for the Allianz Assistance & Partners brands, meeting compliance requirements, yet remaining consumer centric.
" Create new consumer language underpinned by the Client's brand promise.
" Liaising with stakeholders (internal & external) for copy sign off after proof reading.
" Creating and executing external content such as videos, newsletters, imagery, white papers etc. To be used across multiple channels.
" Helping to create content for internal documents such as training and marketing materials for the sales team.
" Create short and impactful headlines and copy for social and other marketing channels.
" Working with creative teams developing marketing campaigns and assets.
Tracking & Managing Content
" Be the brand ambassador for consistency of messaging across multiple channels and platforms.
" Track and measure copy & content performance. Help to refine and adapt as appropriate, using a test and learn approach to make recommendations for future activity.
Marketing Community Liaison
" Build relationships so that we are liaising at an appropriate level within the Client community regarding new content, copy and best practises.
" Utilising the Client's Content Repository when relevant.
" Work with the broader marketing team, including product documentation, Creative, PR, digital to deliver engaging copy & content to tight deadlines.
Well-presented and professional in-line with working within a corporate environment
" Educated to degree standard or equivalent
" Excellent fluency and communication skills in written and spoken English
" Ability to communicate clearly and efficiently across all channels of communication
" Experience in an office environment, dealing with external clients and internal stakeholders
" Computer literate with experience of using Microsoft products in an office environment
" Experience in marketing, including digital