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Digital Marketing Executive

  • Location:

    Kings Hill, Kent

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £18000 - £23000 per annum

  • Contact:

    Elizabeth

  • Contact email:

    lizzie.fowler@brookstreet.co.uk

  • Job ref:

    TUN/43245_1566380714

  • Published:

    2 months ago

  • Expiry date:

    20/09/2019

  • Startdate:

    ASAP

Job Description

DO YOU HAVE ANY OF THE FOLLOWING EXPERIENCE?:
- KNOWLEDGE AND UNDERSTANDING OF ONLINE MARKETING CHANNELS
- PREVIOUS EXPERIENCE IN DIGITAL MARKETING
- ADVANCED KNOWLEDGE OF GOOGLE ANALYTICS

Our client in Kings Hill, West Malling are looking for someone to join their In-House Marketing Team. You will be using your strong analytical skills to identify Website Optimization opportunities for their Internal Brands.

Your duties will include:
* You'll be Responsible for the Implementation of a Conversion Rate Optimization Strategy. * You'll Plan, Execute and Report on activity around Conversion Rate Optimization using Qualitative and Quantitative Data using tools including Google Analytics, A/B Tasty and HotJar. * You'll Proactively Identify and Investigate into New Opportunities, including Tools, Processes etc. Using insight to Challenge Existing Practices.
* You'll Conduct Analysis of Website and Channel Conversion Rate. Identifying and Making Recommendations. * You'll Plan, Own and Develop an Ongoing Test Roadmap to Optimise On-Site User Journeys.
* You'll Manage End-to-End Optimisation of Testing Processes, including Recommendations, Prioritisation, Requirements, Build, Implementation and Measurement.
* You'll Conduct Pre and Post-Test Analysis with Insights and Next Steps. Working closely with the Technology Department and Design Agency to implement changes.
* You'll Attend relevant Conversion Rate Optimisation Training Sessions.
* You'll Become a CRO Expert and Educate Internal Stakeholders.

If you have the right skills and experience then please apply today!!

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