MARKETING & COMMUNICATIONS MANAGER
NORTH OF SCOTLAND
UP TO £35k
The Marketing & Communications Manager will be responsible for the implementation of the Marketing and Communications strategy which aligns with the ambition of the business to become a world class tourism destination. The successful candidate must demonstrate excellent marketing, communication and PR skills as well as the ability to integrate into the local business community.
PURPOSE OF THE JOB
The Marketing and Communications Manager is accountable to the Chief Executive for providing management of all marketing, communications, and PR activity including sales and relationship management as well as delivery/management of all marketing and communications activity meeting sales and bottom-line targets. In discharging theses accountability's the Marketing and Communications Manager is responsible for: -
Work with the Chief Executive to continually review performance against marketing activity plans / expenditure ensuring it is aligned to meeting targets and business growth.
Planning and actioning campaigns that align with the company`s mission and values.
Manage implementation of all marketing activity as well as external suppliers.
Contribute to the company`s overall ambition and direction.
Develop, monitor, and manage the marketing budget.
Create and monitor marketing targets and objectives in line with the overall business plan.
Oversee operations and reporting of online sales solution
PR & COMMUNICATIONS
Working with regional and national press & media to promote and raise awareness of the destination
Planning and delivering communications on behalf of the company
Managing engagement with customers, stakeholders, and suppliers
PEOPLE / EXTERNAL MARKETING PROJECT MANAGEMENT
Manage the existing Sales / Marketing support staff members
Brief and manage any external marketing and PR staff
Manage stakeholder relations ensuring relationships are strong and joint marketing opportunities are maximised
Maintaining continued professional development
The successful candidate would ideally have previous experience in marketing visitor attractions or in the tourism/leisure sector
They should also have a proven track record in delivering and meeting commercial targets within this type of environment
The role will require a degree of flexible working including regular weekend working during the winter months, attendance at events and occasional overnight stays away from the place of work
EXPERIENCE / QUALIFICATIONS
Candidates must be educated to degree level or have equivalent work experience
Experience in managing people will be an advantage
The role would require line management responsibility with several direct reports - candidates should have proven experience of managing a team
Ability to operate within budgetary guidelines and make sound commercial judgment
KNOWLEDGE & SKILLS
Excellent communication skills, both written and verbal
Excellent customer service
Knowledge of both the domestic and international tourism markets
Ability to work alone as well as part of a wider team and under pressure
Ability to anlayse marketing reports and inform future marketing plans
Ability to get the most out of external agency`s delivering on behalf of CMSL
Excellent attention to detail
Excellent IT Skills
The ability to lead, motivate and negotiate with others
Effective negotiation and problem-solving skills
The ability to identify success as well as areas for improvement
A motivated individual who is not fazed by an ever-changing environment
Flexible with a `can do` approach
To apply for this role, please send your cv
Or contact the Inverness office to speak with Angela on 01463 729213.