Job Description

The successful candidate will be capable of undertaking marketing activities and work as part of a small team. This is a hands-on role that needs creative flair and a can-do attitude. The successful candidate will devote the majority of activity in supporting a major annual exhibition, which is a key element to the organisation. Additionally, there will be a need to be fully involved in all of the marketing mix and provide accurate and timely delivery of projects. The ability to quickly understand our specific market place will be encouraged by support from experienced staff and members. This position requires a good degree of IT skills. The use of software packages, CRM systems, email marketing software as well as database handling and the maintenance and creation of web pages via a bespoke content management system (CMS) is a significant part of this role.

My clients show is a major part of the organisation`s activity, and as such, significant time and effort is directed towards the preparation and delivery of this event. Previous experience of marketing B2B exhibitions would be highly advantageous.

An excellent team player and communicator is essential. The ideal candidate will be personable and confident, and capable of integrating into our close-knit team of professionals, as well as building strong relations with our members, external stakeholders and suppliers.

KEY RESPONSIBILITIES:
SHOW/EXHIBITIONS
" To deliver key marketing programs for shows and exhibitions
" To deliver integrated targeted marketing campaigns to maximise attendance
" Production and delivery of targeted e-communications to drive pre-registration to the show
" Manage our marketing and media partners
" Performing data segmentation and analysis to identify targets / behaviours
" Liaison with PR agency to ensure regular coverage of the show (across owned, earned and paid media)
" Briefing and managing the seminar coordinators
" Working with the visitors` registration company to understand challenges / solve issues
" Delivering marketing campaigns to horizontal and vertical markets (UK and abroad)
" Liaison with visitor registration company to ensure smooth integration with show website and e-comms strategy
" Manage presence of media partners at the show
" Supervise the on-site build-up ensuring all the feature areas are set up according to plans
" Post-show analysis through surveys and registration data analysis
" Manage, monitor and analyse integrated promotional campaigns
" Run targeted digital campaigns through major social networks and search engines
" Weekly report on show promotional activities to enable tracking and corrective actions

KEY SKILLS AND EXPERIENCE REQUIRED:
" Experience of marketing led activity for shows/events/exhibitions would be highly advantageous.
" Experience of delivering marketing programmes/activities that produced tangible results
" Excellent communications skills
" Experience of latest methods / technologies in delivering marketing communications via online/digital & offline
" Good understanding of email marketing and experience with corporate email software (Dotmailer, Mailchimp etc.)
" Basic skills in Adobe Creative Suite - Photoshop, Indesign, Premiere etc.)
" A clear and logical thinker willing to contribute to preparing plans and understand budgets
" You are likely to be university educated with relevant marketing qualification


£28`000 to £30`000

Please call Alex or Craig on: 020 8686 7312 or Email: