Job Description

***MARKETING MANAGERS***

I am pleased to announce I have a fantastic opportunity for experienced Marketing Executives, Managers or Coordinators to join an established international event structural company based in Castle Donington! Offering exceptional in-house benefits and opportunities, the company is looking for an ambitious 360 Marketing Manager to join their team!

JOB TITLE: Marketing Manager
SALARY: £30,000.00 - £40,000.00 (dependent on experience)
HOURS: Monday - Friday (9:00 -17:00) - FLEXIBLE
LOCATION: Castle Donington

THE ROLE:
" Pro-actively developing a strong awareness of markets and product, monitoring of trade press, and competitor activity.
" Contributing to the development of SEO and PPC strategy, and digital campaigns, monitoring and reporting on the performance of these campaigns including analysis of Google Analytics and other digital reporting tools
" Using CMS, editing and creating content and page creation for Word Press websites
" Working closely with Commercial teams to identify promotional or lead generation opportunities and executing relevant campaign activity
" Contributing to the development of business unit profile on various social media platforms
" Managing exhibitor presence at trade shows, including booking exhibition presence, leading on development of concept for show presence
" Copywriting content for brochures, sales collateral, and presentations
" Reporting on the effectiveness of lead generation activity and working with Commercial teams to track progression of enquiries from lead to sale
" Championing the use of digital asset management system with internal users, training others on its use, and ensuring the tagging of new photography and content

THE SUCCESSFUL CANDIDATE WILL NEED:
" Experience of lead generation for B2B business including management of SEO and PPC
" Demonstratable skills in copywriting, digital marketing, website management and CRM
" Experience of using WordPress website CMS
" Experience of working with suppliers, media, and publishers
" Imaginative and proactive, able to come up with ideas and then execute the plans tactically
" To be proactive, charismatic, and resilient
" Confident use of social media channels for professional use
" A willingness to travel if required (Full Clean Driving Licence)