Job Description

Brook Street Recruitment is delighted to be assisting our client in Enniskillen with the recruitment of an experienced Marketing / CRM Executive

As Marketing and CRM executive your primary responsibility is to develop a profitable digital presence for the company across the GB and Irish markets through actions on all our online channels, all measured against monthly KPIs.


You will be required to initiate, develop, control, communicate and track execution of all trade and digital marketing activity within the company, whilst ensuring that all activity is profit enhancing and correctly funded. To help design, manage and maintain digital integration's within CRM system to ensure that the "right customer, receives the right information at the right time"

KEY DUTIES:

* Develop a profitable online presence for across the GB and Irish markets through the introduction of new initiatives, which will fast track our presence within the target channels.
* To develop a profit enhancing company marketing plan
* Help grow our share within the identified market channels throughout GB and Ireland, specifically focusing on business retention, profitable growth and driving new business.
* Communicate all marketing plans and activity to the sales force, produce selling tools and measure promotional execution/results
* Help develop a customer loyalty scheme.
* Play a key role in developing the company brand story into a value-added selling tool
* Manage and recommend tactical trade show attendance and measure output
* Manage all expenditure associated with these projects within the budget
* Communicate effectively with the commercial team and to build mutually supportive relationships with other departments and outside agencies
* Be an integral part of the company, investigating, recommending and exploiting new opportunities and innovation within the marketplace
* Help design, manage and maintain the CRM system connectivity to digital channels (like * Mailchimp) and use this for reporting purposes and not only.
* Help develop, lead and execute customer digital engagement campaigns
* Help to measure and analyse the return on investment of each campaign on an ongoing basis
* Help develop business and brand presentation, reports, etc as required


Essential Requirements


* A degree in any discipline (preferably business or marketing)
* At least 2 year's experience working with digital software, in trade marketing and/or CRM environment
* Excellent negotiation and presentation skills
* Excellent knowledge of Google tools (Data Studio, Analytics, Ads, Optimise, Tag Manager, Search Console, My Business etc), Mailchimp
* Excellent CMS knowledge (Wordpress)
* SEO knowledge (ie: SEMRush & article writing)

Salary will be circa 25k per annum

Please send CV via the link