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PR Senior Account Executive

Job Description

* To contribute to the effective management and development of PR accounts.
Primarily, this involves identifying opportunities for feature articles and additional activity, writing and researching press releases, case studies and features and producing content for social media feeds, as well as day to day account administration.

The PR Senior Account Executive should be able to take responsibility for delivering all content for at least one client.

Reporting line

* Reporting directly to an Account Manager (or Account Director)

Main responsibilities

* Maintenance of records of all press coverage
* Preparation of campaign evaluation and reporting material for client meetings
* Attending client meetings and preparing contact report / minutes and other client materials
* The research, writing and distribution of press releases and case studies (involves speaking to the customers of our clients with a firm understanding of each manufacturer's route to market)
* Placing features and extended case studies, organising site visits and client interviews.
* Developing engaging and relevant content for Twitter and Facebook accounts
* Identifying opportunities for video and developing filming briefs and interview points and conducting interviews on film
* Briefing journalists, attending journalist meetings and/or presentations
* Selling in and writing feature articles
* Sourcing photographic quotes and preparation of photographic briefs
* Attending trade exhibitions
* Event organising
* Participation in new business presentations
* Providing research to inform pitches and ongoing client work
* Attending journalist and client events outside of office hours for relationship building / networking

Key Competencies

Commercial insight

* Should have an understanding of each client's business activities, key issues and competitive advantage and be able to identify opportunities to promote the client and their activities based on these platforms.

Strategic Thinking

* Should be able to identify additional opportunities for delivering the client message outside the standard press release, case study and feature.

Creative Thinking

* Should participate in brainstorming sessions and actively explore different avenues for a client based on a particular brief. Should be able to develop engaging and relevant content for social media feeds.

Time Management

* Can manage own workload, set and work to own deadlines.

Copywriting

* Demonstrate a true understanding of the client's brief by effectively communicating the key message in simple, concise copy that is relevant to the reader. It is expected that the client will make minimal changes to the copy.

Presentation Skills

* Should be articulate and be able to present ideas and proposals to clients, when required. Should be able to communicate with contacts at all levels.

Trouble Shooting

* Client should feel confident that any problem is being given due attention and that immediate action is being taken to ensure that the right person (if it cannot be handled by the AE) is fully informed of the situation. The account executive should demonstrate initiative, not necessarily in solving the problem themselves, but in ensuring it is tackled by an appropriate person as soon as is possible.

How do I progress to the next level?

To be promoted to an account manager you will be expected to be able to:


* Effectively manage your own workload, committing to working additional hours where necessary to meet clients' expectations.
* Delegate and oversee the work of a direct report.
* Take sole responsibility for the running of at least three clients - with an overall aim of managing approx. £14,500 worth of business a month.
* Develop proposals and plans to meet specific client objectives.
* Be confident in challenging a client if you disagree with them or you need to


£22`600

Please call Alex on: 020 8686 7312 or Email:

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