Job Description

We are currently working on behalf of our global IT client to recruit a passionate Social Media Marketing Manager for their Central Marketing Organisation (CMO) within the CCSM (Consumer Channel Sales and Marketing) dept.

This is a contract role to start ASAP until June 2022.

Salary offered is up to £52,000 per annum depending on experience.

You will be required to work onsite at our client's offices in London Paddington on Tuesdays and Wednesdays, Reading on Mondays. Thursdays and Fridays can be remote working.

Summary

The role is a key component within our social media strategy and social command centre. It will serve as the voice of our brands to our customers throughout our owned social channels, as well as off owned. It is responsible for strengthening our Consumer, Retailer and OEM Partner relationships online through driving customer engagement to nurture new and existing customers - moving them from awareness through to sales, advocacy and retention.

You will lead and co-ordinate the social media content programs and working closely with the social media agency team to deliver these and focus on;

Social Marketing Planning and Content

Social media strategy development and creation. Setting social media targets and benchmarks. Social media campaign creative planning and briefing to Social Media Agency. Review all social media assets before publication. Monitoring all strategy activity on assigned projects and communicating the status of each project to core stakeholders. Presenting content and social media strategy deliverables. Adhoc development and execution of creative assets.

Agency Management

Partnering day to day with the agency to ensure campaign and community engagement deliverables are met - including project management, status management and developing agency relationships. Writing and developing social media briefs for the agency. Setting expectations and clear requirements for the agency to meet and exceed. Ensuring the agency is meeting deadlines within budget.

Evaluation

Working with the social media agency to analyse performance, translate data into recommendations and insights to inform strategy, reporting on the effectiveness of campaigns back to the business stakeholders. Championing social media tools and internal platforms and ensuing adoption for higher productivity working. Leading the content strategy and approach.

Key responsibilities

• Developing social media strategies and plans in response to campaign and event briefs
• Defining the role of social in campaigns, and establishing the social platform and channel mix
• Leading the social planning to extend the reach & impact beyond F2F including events
• Briefing in the social media agency to deliver against the social media strategies and plans
• Creating briefs with the assets available (local and global) and identifying gaps for new social content
• Briefing in social listening reports to mine insight and inform social media strategy
• Setting SMART social media objectives with goal setting and KPIs
• Owning the Social Media comms calendar for our audiences
• Approving social media content via Opal
• Ensuring the end-to-end customer journey is tracked for comprehensive reporting
• Attending key CCSM meetings, campaign status meetings and sharing back with the business on the social media plans and progress
• Participate in subsidiary storytelling/editorial governance meetings and take a lead on social comms calendar
• Provide ongoing competitive benchmarking, best practices, and innovation ideas to team.

Candidate requirements

• Obsessed with delivering a compelling customer experience through relevant and connected sales and marketing customer engagement. A strong knowledge and understanding of cloud solutions and how they solve customer requirements
• Comfortable and confident with communication at all levels.
• Ability to manage high intensity of stakeholders, campaigns or activities at any given time and ensure team, as well as stakeholders, are taken along the journey
• Someone who is on the pulse of the latest trends and best practices
• Able to ideate and produce micro content for social (photoshop skills desirable)
• Proactive, fast learner, ability to multi-task and prioritise
• Passion for digital marketing and the opportunities it can present for our client, their partners and customers
• The desire to put insight at the heart of everything and educate the wider marketing community
• Thrives in ambiguous and changing environments, even when some information is not readily available, or is shifting. Understanding the role of marketing across the customer buyer journey and the impact it should have at each stage
• Social media strategic capability. Thorough knowledge and understanding of social space across a variety of platforms (Facebook / Twitter / LinkedIn / YouTube / Pinterest). Background & experience in B2C / Consumer and/or Retail marketing. Experience with brand based marketing (ideally Brand Management or agency).

Preference will be given to candidates who:

• Currently publish a personal blog or other form of digital content on consistent basis
• Demonstrated connection with our client's primary audience (Consumer)
• Have experience with relevant technology & reporting tools (e.g. Opal, Sprinklr, Web Trends)

Deadline for applications: 9am Monday 24th May (although please submit ASAP)

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